IT 036: A Painless Way To Create A Year’s Worth Of Content That Your Tribe Will Love, Resonate With, & Be Served By
Hello Gorgeous Lightworkers, it’s Mona Lisa and it’s Intuitive Tuesday, the radio show helping intuitives, introverts and empaths manifest the conscious and abundant life that they desire.
Today’s Podcast is the second part of a two-part series centered around creating content for your tribe, so you haven’t listened to Intuitive Tuesday Podcast #33, I highly recommend you listen to that first!
So last time, I had you decide on what type of content you want to put out. Maybe you decided on a blog, a Podcast, a video series, Instagram, graphics, or a FB Live show.
Now that you know how you would like to speak to your tribe, now it’s time to figure out what content to create.
Remember, last time I said “As an online coach and entrepreneur, the only way you can make sales and get clients is by putting out consistent content that your ideal customers will love and resonate with.”
Your job is to find out what your ideal customer loves learning about and engaging in when it comes to your specific topic.
Of course, a big part of this is figuring out your ideal customer, which is a whole, ginormous process in itself, that I teach to my private clients and couldn’t possibly fit into a Podcast.
But, for now, let’s say you already have an idea of your ideal customer and who she or he is, and that you know what topic you want to help your clients with.
For example, in a nutshell, my ideal customer is an introverted, intuitive woman who is a new or aspiring coach. My main topic is showing my ideal customer how to have a more fulfilling, joyful lifestyle by learning how to create a sustainable, profitable coaching business where she’s able to use her unique talents and skills to transform the lives of her clients.
Once you have that down, you’re ready to create some awesome content!
4 Steps To Create A Year’s Worth Of Content That Your Tribe Will Love, Resonate With, & Be Served By:
Step 1: Brainstorm 12 Sub-topics (one for every month). Examples: Say your topic is nutrition.
Potential sub-topics could be: yummy clean recipes, what foods to eat depending on their body type, supplements, how to grocery shop, how to meal prep your lunch, how to wean yourself off of sugar, etc.
Step 2: Write out 1-2 common problems that your tribe has for every sub-topic. This will be your basis for writing content.
So let’s stay with the example of nutrition, a potential common problem that your ideal customer may have in the sub-topic of “healthy grocery shopping” could be that he or she has no idea how to grocery shop, gets super overwhelmed at Whole Foods, and ends up just spending tons of money on ready-made foods and salads, that aren’t even that healthy.
Step 3: Let them know you get it, and provide some personal experience or experiences you’ve helped your own clients through
Step 4: Give them a solution! “Reverse engineer” the solution to be something you can help them with, to affirm your place in their minds as their fave, go-to expert in your topic.
Some valuable things you can offer are free how-to’s (like this step-by-step!), show notes, a way to work with you privately, a free program you’re offering, or a FB group.
I hope that this has served you and I’ll see you next Tuesday, for the next episode of Intuitive Tuesday.
When you're done with your worksheet, come back to the post and let me know how you did in the comments below. Click Here to Grab Your Show Notes!