IT 033: What Type Of Online Content Should You Create As A New Coach And Purpose-Filled Entrepreneur?
Or read the transcript below.
Hello Gorgeous Lightworkers, it’s Mona Lisa and it’s Intuitive Tuesday, the radio show helping intuitives, introverts and empaths manifest the conscious and abundant life that they desire.
Happy New Year and WELCOME TO 2017 (to those of you listening to this Podcast live and in real time).
I’ve heard from many of you that you’ve had transformative, eye-opening experiences in 2016, and that you’re inspired to get serious and get real about making 2017 the year that you finally launch your coaching business as an introverted woman and lightworker, and make some real money doing what you love to do – help others see their own light.
To make this switch, many of you have decided to stay goodbye to your old stories – like being afraid of being visible and out there as an introverted lady, or of looking stupid, failing, disappointing yourself, your family, your kids if you have them.
You know the stories. I know them well, too.
So to give you some extra momentum, today I’m going to share with you an important decision you have to make as an early entrepreneur to get your business up and running. It’s something that I’m deeply excited about, because I believe that as intuitives and introverts, we have an edge over everyone else in this category (yes, I’m totally biased, what can I say).
You may have heard before that content is king, and in the online world, nothing could be more true.
As an online coach and entrepreneur, the only way you can make sales and get clients is by putting out consistent content that your ideal customers will love and resonate with.
So the decision you have to make is simply this: what type of content would you like to put out on a regular basis?
Ask yourself the following questions:
What kind of content would light you up to put out? What do you naturally love to do? What do you think would be fun, even if it’s a little outside of your comfort zone? What type of content do you absolutely want to steer away from (at least for now)?
This decision is so important because if you’re not feelin’ your content medium, your audience can tell.
On the other hand, if you LOVE the way you’re delivering your content, your audience will too.
That’s why when I have clients who love to write, I tell them to write. Or if they love to make videos, I tell them to make videos (and later, to transcribe the videos to post on to their site).
Great news! There is not a whole lot of decision to be made here.
There are 4 types of content to choose from:
This can include quotes, captions, newsletters, blogs… anything you put out with the written word!
All I’m asking from you today is that you pick ONE main way to provide valuable content to your list.
Use your intuition as well as that smart brain of yours to decide what feels right for you to start. I guarantee you already know the answer!
You CAN and WILL - slowly but surely - expand the ways you like to provide content, but you don’t have to worry about that right now. For example, I started with writing, then went into Podcasting, then videos, then finally, I’m tip-toe-ing into Live Video. But I could NOT have started out with live video at first – if I pressured myself to do that in the very beginning, I wouldn’t have even started!
And let me let you in on a little secret… it always feels sort of awkward and scary to start! I still get nervous when I’m stepping outside of my comfort zone (like when I did my first FB live a few weeks ago!), but I love and savor this feeling, because it means I’m growing.
If you’re an aspiring entrepreneur, chances are, you also love to grow and learn as well, and owning your own business is a sure way to grow both financially and spiritually.
So for now, choose your favorite and give yourself full permission to knock it out of the park.
Some people to say to choose content that your audience will love to digest, and there is some truth to that – for example, I recently learned that a lot of you love video (who knew?!), and now I make videos too! BUT, I only did it when I was ready. The thing is, I personally don’t believe in forcing yourself to do something you don’t enjoy in your business – that’s a surefire way to make sure you don’t get the momentum you desire.
Your audience will resonate the MOST with whatever content style you feel the most natural and comfortable in today.
As a sidenote, this isn’t to say that you will LOVE to create content every single time, because some days, you won’t be feeling inspired, creative, or want to write content, even IF it’s the kind of content you enjoy.
And let me tell you, the ones who PUSH through when that happens – who write the email, even when they’d rather go to the beach or lounge on their couch – are the ones who will SLAY it in their business this year.
Now I do want to say that no matter what you choose, there will be a writing component because you should be sending out a regular written newsletter if you aren’t already.
But if writing isn’t your jam, but audio/video is, you can record yourself speaking what you want to say and then transcribing it for your audience to digest in your newsletter.
Alright, so to recap… your only homework for today is to choose what type of content you’d like to put out! Once you’ve decided, share it with me in the comment section of the blog. Declare it, and make it more real!
On next week’s Podcast, I’m going to help you figure out how to create valuable content that your tribe will love, so make sure to tune in to part 2 of this 2-part episode.
Alright lovelies, that’s all for today, I hope that this has served you and I’ll see you next Tuesday for the next episode of Intuitive Tuesday.